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Images: TiVo's ad hook

New service promotes products using infomercials, how-to's and other snippets.
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1 of 4 Bill Detwiler/ZDNet

Product Watch

TiVo's new commercial feature, TiVo Product Watch, offers subscribers free on-demand content from advertisers.

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2 of 4 Bill Detwiler/ZDNet

List of topics

TiVo subscribers can choose topics of interest and watch ad content varying from one minute to 60 minutes.

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3 of 4 Bill Detwiler/ZDNet

Cooking tips

The content style varies depending on the advertiser. Commercials, infomercials and how-to segments, as well as entertaining shorts with product placements are all offered.

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4 of 4 Bill Detwiler/ZDNet

Product promotion

TiVo says that more than 70 advertisers have joined the program, including Kraft Foods, which will be offering cooking demonstrations featuring its products.

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