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Inside the Windows 8 pop-up store that's hitting Stockholm this Christmas

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  • Last week, Microsoft and Intel opened a pop-up showroom in the Swedish capital of Stockholm to give Swedes a taste of the latest hardware running Windows 8.

    While there's still no word on when the Surface will hit the Nordics, Microsoft and Intel are doing their best to get Swedes to consider a variety of Windows 8 slates and all-in-ones from the likes of HP, Samsung, Acer, Asus and Lenovo.

    Caption by: Liam Tung

  • A view of chilly Stockholm from inside the Windows 8 store

    A view of chilly Stockholm from inside the Windows 8 store

    Microsoft has gone with a tasteful, but almost too polite, design for its showroom on Birger Jarlsgatan, in swanky downtown Stockholm.

    People walked past the store mostly without turning their heads to see what was inside, while the signage out  front could easily be missed from 20 metres away.  

    Caption by: Liam Tung

  • The Stockholm Wintel 8 store on Birger Jarlsgatan

    The Stockholm Wintel 8 store on Birger Jarlsgatan

    This was the store of Swedish glass-maker Orrefors until it recently went bust, leaving a space for Microsoft and Intel to take the place temporarily. The site costs about 600,000 SEK ($100,000) a month to rent. 

    Caption by: Liam Tung

  • Acer 27" Aspire 7600

    Acer 27" Aspire 7600

    The showroom comes as Microsoft attempts to break the iOS-Android stranglehold on the tablet market. Perhaps to make a point, none of the large touchscreen devices like this 27" Aspire 7600U were displayed with keyboards. (You can find CNET's review of the device here.)

    Caption by: Liam Tung

  • Acer Iconia W510

    Acer Iconia W510

    Other Acer hardware on show at the pop-up store included this Iconia W510 .

    Caption by: Liam Tung

  • Acer Iconia W700

    Acer Iconia W700

    Here's Acer's W700 tablet with a docking station on display. The tablet has a Micro-HDMI output and a USB port, while the dock includes three more USB ports. CNET's review of the hefty 11.6-inch tablet can be found here.  

    Caption by: Liam Tung

  • One of the big touch boys, HP's Envy23

    One of the big touch boys, HP's Envy23

    Also on show was the HP Envy23, the 23" all-in-one launched earlier this year.

    Caption by: Liam Tung

  • HP shows off the Windows 8 ElitePad

    HP shows off the Windows 8 ElitePad

    Swedish HP execs were also on hand to demonstrate the recently announced HP ElitePad, a 10.1-inch slate with Gorilla Glass aimed at the business crowd.

    Caption by: Liam Tung

  • Lenovo Yoga

    Lenovo Yoga

    Lenovo's Windows 8 hardware was also available at the showoom, including this convertible holding a Yoga pose .

    Caption by: Liam Tung

  • Dustin - the online retailer with the most Wintel 8 kit

    Dustin - the online retailer with the most Wintel 8 kit

    Swedes wanting to buy any of the devices on show were able to make their purchases from Swedish retailer Dustin, who had booths on site despite being an online-only company.

    Caption by: Liam Tung

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Microsoft and Intel have come together to show strength in numbers with a pop-up shop that's carrying the largest single collection of Windows 8 machines in Scandinavia.

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Last week, Microsoft and Intel opened a pop-up showroom in the Swedish capital of Stockholm to give Swedes a taste of the latest hardware running Windows 8.

While there's still no word on when the Surface will hit the Nordics, Microsoft and Intel are doing their best to get Swedes to consider a variety of Windows 8 slates and all-in-ones from the likes of HP, Samsung, Acer, Asus and Lenovo.

Caption by: Liam Tung

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Related Topics:

Windows EU Microsoft Enterprise Software Windows 10 PCs
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