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New social software startups in 2012

The Enterprise 2.0 product market, far from dying down, continues to see new entrants. Here are 10 recent product releases that address the needs of organizations large and small across the social business spectrum, from workforce collaboration and social analytics to marketing optimization and Social CRM.
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By Dion Hinchcliffe, Contributor on
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The  Enterprise 2.0 product market, far from dying down, continues to see new entrants.  Here are 10 recent product releases that address the needs of organizations large and small across the social business spectrum, from workforce collaboration and social analytics to marketing optimization and Social CRM.

First up: MindLink enables organizations to create engaged team-based communities that feature open, transparent collaboration between knowledge workers via a topic-based structure. The social tool is also intended to improve productivity by eliminating email overload and includes Microsoft Lync integration.

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Social Lair allows enterprises to integrate the company's new gamification engine with existing applications to increase employee engagement through use of virtual currency, emergent user ranking, non-monetary incentives and peer recognition.

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DoubleDutch recently launched Pride, a new mobile collaboration suite that allows business teams to collaborate by reducing email, increasing transparency, and sharing achievements at work.

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Intlock's new ConversionSuite is a new Web and social analytics solution designed for small, medium, and enterpriss customers. Organizations can employ it to gain strategic insight, including Facebook behavior, on their customers and their social activities.
 
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Metavana's new data-feed service allows third-parties to bundle Metavana's proprietary social sentiment engine into their own products.  Using Metavana, third-party applications can be "socially-enabled," thus enabling real-time, data-driven opportunities derived from dynamically interpreting the social networking landscape.

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Dachis Group's new Employee Insight service helps organizations identify, track, support, and optimize the engagement of their employees in externally-facing social business activities such as customer care, marketing, and sales.

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GitHub Enterprise brings the famous collaboration environment for software developers into the business world using a well-known and popular yet highly secure model.

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Moxie's new Spaces is a customer centric enterprise social software suite that converges customer communications with employee collaboration into a single environment. The suite can improve the way businesses engage with, understand, and deliver integrated customer experiences to the marketplace.

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DotNetNuke's new 6.2 release of their well known content management system allows businesses to build internal social networks for improving collaboration, communication and worker productivity. It also enables the creation of external customer communities that can lower support costs and increase revenue opportunities.   
 
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The new version of MangoApps connects its social collaboration features to MSFT Outlook, SharePoint, and Office applications.  Users can now collaborative author and discuss content in Word, Excel, and PowerPoint as well as e-mail and SharePoint.

MindLink, which leverages Microsoft Lync 2010, lets organizations build engaged team- and interest-based communities that foster open, transparent collaboration among knowledge workers; enable information sharing by content experts; and improve productivity by eliminating email overload.  

Source: PR Newswire.

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