Photo: New Walkman to outside world: Shh!
Sony builds noise reduction technology into an upcoming model of its flash-based music player.
![zd-defaultauthor-andy7718.jpg](https://www.zdnet.com/a/img/resize/10151826dafde1cc88372acace2af464f8e2d7d5/2014/12/04/995d43be-7b62-11e4-9a74-d4ae52e95e57/zd-defaultauthor-andy7718.jpg?auto=webp&fit=crop&frame=1&height=192&width=192)
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1 of 1 Andy Smith/ZDNET
With its latest music player, Sony wants you to be less distracted by the noises outside your earphones. The Walkman NW-706F, pictured here, incorporates noise-canceling technology that the company says can cut ambient sounds by 75 percent. It also allows recording directly from a CD or other audio player. A 3-minute USB charge through a PC offers 3 hours of playback; you can get up to 50 hours, the company says, but only in a very restricted format, including not using the noise reduction feature. The 4GB flash-based player is expected to be available later this year in Japan and abroad for approximately 29,000 yen ($240).
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