Heather Armstrong, aka Dooce, in conversation with blogger Jason Kottke during the keynote talk at the South by Southwest Interactive festival in Austin, Texas, on March 12, 2006.
Dooce laughing with fans who lined up for as long as an hour and a half to talk to her at the meet-up she organized in Austin, Texas, on March 13, 2006.
Dooce cradles a fan's baby at her meet-up in Austin on March 13, 2006.
Dooce's popularity comes from her writing style and her reputation among readers as frank and straightforward, regardless of the topic.