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Photos: Food for thought on the Infosec show floor

Want to get show-crazy security types to hear about your product? Easy — appeal to their stomach
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By ZDNet UK on
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1 of 8 Karen Friar/ZDNet UK

Security pros walk the aisles (and the perimeter) of the show floor at Infosecurity 2007 on Tuesday, 24 April. The Great Hall at London's Kensington Olympia is home to more than 330 exhibitors at the event — the biggest of its kind in Europe.

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2 of 8 Karen Friar/ZDNet UK

Snack time! Sam Erdheim, director of marketing communications at SecureWave, holds out a Sanctuary Happy Meal. The box (there is really food in it, I was assured) mocks a McDonald's Japan giveaway that went wrong, as a promo for the company's endpoint security technology. Last year, the fast-food chain handed out thousands of USB stick-based MP3 players, loaded with 10 free songs — and one free Trojan horse.

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3 of 8 Karen Friar/ZDNet UK

Hot day plus glass roof equals thirsty trade-show visitors. At the ScanSafe booth, they were giving away Slush Puppie-style crushed ice drinks — in bright red, orange and green — and pitching their line of web security as a service product.

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4 of 8 Karen Friar/ZDNet UK

If you needed cooling down even further, Netintelligence, a provider of managed internet security services, also provided ice cream to hungry visitors. Not the size of this cone, sadly.

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5 of 8 Karen Friar/ZDNet UK

Alongside the ice cream, Netintelligence went with a Hawaiian beach vibe, with palapas, palms and a pebble vinyl floor. Here, sales manager Michael Ruddick makes his pitch wearing a vibrant leisure shirt.

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6 of 8 Karen Friar/ZDNet UK

Is Infosec the haunt of the clean-living? By lunchtime, there hadn't been many takers for VeriSign's menu of security-themed cocktails. (Maybe it was the neon-green plastic glasses?)

The bibulous booth is a promo for the security company's web browser-based authentication technology, which lights up the title bar green.

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7 of 8 Karen Friar/ZDNet UK

Drinks awaited those who climbed aboard the Wick Hill bus to learn about the distributor's line of products, such as firewalls, SSL gateways and web filters.

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8 of 8 Karen Friar/ZDNet UK

Ian Kilpatrick takes a 2lb hammer to a Vasco security token to show how robust it is. The Wick Hill chairman says that such tokens are becoming more and more popular among small and medium-sized businesses, with five-packs and 10-packs of tokens doing well.

No joy if you want to have a go — safety considerations (and a suspicion that competitive types might get carried away) mean only the staff can take a shot.

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