Innovation
Customers who purchase or lease a designated Volkswagen model from the new line will get a customized electric guitar.
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Playing guitar
From Oct. 3 through Dec. 31, customers who buy or lease a designated Volkswagen model from the new 2007 line--including Jetta, Jetta GLI, GTI, Rabbit, New Beetle and New Beetle Convertible--will get a customized First Act GarageMaster electric guitar that will play through the car's existing audio system.
The guitar comes in four VW-complementary colors. It will display the Vehicle Identification Number (VIN) of the owner's Volkswagen vehicle and have custom-colored pick guards that go with the car's exterior.
Caption by: Andy Smith
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