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Singtel Unboxed: A portable unmanned store

Singtel has launched a 24/7, unmanned pop-up store in Singapore.
By Asha Barbaschow, Contributor
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Singtel Unboxed store front

Telecommunications giant Singtel has launched Unboxed, an unmanned 24/7 pop-up store that is modular and extendable, and designed to move to a new location every few months around high-traffic areas such as transport hubs and school campuses.

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Inside Singtel's Unboxed

Singtel said it designed Unboxed to introduce customers to a new retail experience featuring the "convenience of digital technology in a friendly store environment".

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Live bot powered by facial recognition

Unboxed customers are greeted by a roving live bot, powered by facial recognition technology, that they can consult with in lieu of a human to receive personalised recommendations.

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Unboxed accessories wall

Customers try out phones, sign up for mobile plans at video-assisted self-serve kiosks, collect purchases on the spot, and browse and buy accessories such as headphones, phone cases, power banks, and handsets. 

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Unboxed display wall

The in-store display wall allows customers to try out the latest phones and compare device specifications.

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Video-assisted self-serve kiosks

Visitors can also pay bills, top up prepaid cards and Dash wallets, and get SIM card replacements at the video-assisted self-help kiosk.

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POPStation for goods collection

The in-store POPStation inside the 45 square metre store is where customers who sign up for new mobile plans can immediately collect their equipment.

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