/>
X

The sights of SXSW 2012

The festival for geeks in Austin, Tx proved to be a great place to socialize and see the next generation of tech gear and new concepts for the Internet.
violet-blue.jpg
By Violet Blue, Contributor on
6351499.jpg
1 of 29 Violet Blue/ZDNET

South by SouthWest 2012 - a welcoming projection inside the Austin Hilton, the main hotel adjacent to the Austin Convention Center.

Photo credit: Violet Blue

6351500.jpg
2 of 29 Violet Blue/ZDNET

The first two days were a torrential downpour, causing a shift in attendee behavior: people trapped indoors socialized and networked more in person.

Photo credit: Violet Blue

6351502.jpg
3 of 29 Violet Blue/ZDNET

The Samsung Blogger Lounge was free and its perimeters showcased new products such as the DualView with its popular front-facing LCD screen.

Photo credit: Violet Blue

6351503.jpg
4 of 29 Violet Blue/ZDNET

The Samsung Blogger Lounge had exciting interviews and authors doing onstage Q and A (like Baratunde of "How To Be Black") yet was an excellent place to meet and cowork - with free food, coffee and beer along with plenty of charging stations.

Photo credit: Violet Blue

6351504.jpg
5 of 29 Violet Blue/ZDNET

SXSW 2012 was at capacity, yet surprisingly enjoyable despite the crowds.

Photo credit: Violet Blue

6351505.jpg
6 of 29 Violet Blue/ZDNET

SXSW Film reflected the interests of certain Interactive attendees.

Photo credit: Violet Blue

6351507.jpg
7 of 29 Violet Blue/ZDNET

The typical costumed mascots hawked products to attendees at the convention center entries.

Photo credit: Violet Blue

6351509.jpg
8 of 29 Violet Blue/ZDNET

SXSW volunteer staff wore red shirts, unintentionally similar to Star Trek's "Away Team" - first to be sacrificed.

Photo credit: Violet Blue

6351510.jpg
9 of 29 Violet Blue/ZDNET

Working in hallway solitude, Peter Vesterbacka, CMO and Mighty Eagle of Rovio Entertainment and Angry Birds.

Photo credit: Violet Blue

6351511.jpg
10 of 29 Violet Blue/ZDNET

FedEx had human charging stations roaming the blocks around the Austin Convention Center.

Photo credit: Violet Blue

6351512.jpg
11 of 29 Violet Blue/ZDNET

SXSW Social had its own separate location.

Photo credit: Violet Blue

6351513.jpg
12 of 29 Violet Blue/ZDNET

The amazingly fun SXSW 2012 Expo was packed with characters

Photo credit: Violet Blue

6351514.jpg
13 of 29 Violet Blue/ZDNET

SXSW 2012 Expo: Virtual wallets were strong in top trends.

Photo credit: Violet Blue

6351515.jpg
14 of 29 Violet Blue/ZDNET

SXSW 2012 Expo: The Cinetics Cinesquid portable tripods were extremely popular.

Photo credit: Violet Blue

6351516.jpg
15 of 29 Violet Blue/ZDNET

SXSW 2012 Expo: Robert Scoble represented Rackspace sporting a fake tattoo sleeve.

Photo credit: Violet Blue

6351517.jpg
16 of 29 Violet Blue/ZDNET

SXSW 2012 Expo: Twonky had an interesting gimmick - a mechanical claw grabber for beer (prizes).

Photo credit: Violet Blue

6351518.jpg
17 of 29 Violet Blue/ZDNET

SXSW 2012 Expo: Twonky had an interesting gimmick - a mechanical claw grabber for beer (prizes).

Photo credit: Violet Blue

6351519.jpg
18 of 29 Violet Blue/ZDNET

SXSW 2012 Expo: Getty Images had fun wares.

Photo credit: Violet Blue

6351520.jpg
19 of 29 Violet Blue/ZDNET

SXSW 2012 Expo: Tokyo (and wider Japan) had a huge and playfully engaging presence.

Photo credit: Violet Blue

6351521.jpg
20 of 29 Violet Blue/ZDNET

SXSW 2012 Expo: Kayac - Tokyo (and wider Japan) had a huge and playfully engaging presence.

Photo credit: Violet Blue

6351522.jpg
21 of 29 Violet Blue/ZDNET

SXSW 2012 Expo: Japan's PicoTube was a reminder of the mini-cosplay fest that happened around ScreenBurn.

Photo credit: Violet Blue

6351523.jpg
22 of 29 Violet Blue/ZDNET

SXSW 2012 Expo: All the usual big open source heavy-hitters were in attendance to meet users, like WordPress.

Photo credit: Violet Blue

6351524.jpg
23 of 29 Violet Blue/ZDNET

SXSW 2012 Expo: Brian from Evernote was on hand to chat with folks - what a great guy.

Photo credit: Violet Blue

6351525.jpg
24 of 29 Violet Blue/ZDNET

SXSW 2012 Expo: NewTek had an impressive stage and technical setup.

Photo credit: Violet Blue

6351526.jpg
25 of 29 Violet Blue/ZDNET

SXSW 2012 Expo: Much-loved mobile battery outfit Mophie had a great piece of real estate.

Photo credit: Violet Blue

6351527.jpg
26 of 29 Violet Blue/ZDNET

SXSW 2012 Expo: Much-loved mobile battery outfit Mophie had a great piece of real estate.

Photo credit: Violet Blue

6351528.jpg
27 of 29 Violet Blue/ZDNET

SXSW 2012 Expo: DasKeyboard had fun stuff in their booth, like this IBM Selectric.

Photo credit: Violet Blue

6351529.jpg
28 of 29 Violet Blue/ZDNET

SXSW 2012 Expo: DasKeyboard's black matte no-chars keyboard was a sigh to behold.

Photo credit: Violet Blue

6351530.jpg
29 of 29 Violet Blue/ZDNET

Many brands we consider utilitarian had unusual presences, such as Skype's Tpwn Crier who stood on a corner between the Hilton and convention center reading out tweets sent to the company in real time.

Photo credit: Violet Blue

Related Galleries

Hyundai Ioniq 5 and Kia EV6: Electric vehicle extravaganza
img-8825

Related Galleries

Hyundai Ioniq 5 and Kia EV6: Electric vehicle extravaganza

26 Photos
A weekend with Google's Chrome OS Flex
img-9792-2

Related Galleries

A weekend with Google's Chrome OS Flex

22 Photos
Cybersecurity flaws, customer experiences, smartphone losses, and more: ZDNet's research roundup
shutterstock-1024665187.jpg

Related Galleries

Cybersecurity flaws, customer experiences, smartphone losses, and more: ZDNet's research roundup

8 Photos
Inside a fake $20 '16TB external M.2 SSD'
Full of promises!

Related Galleries

Inside a fake $20 '16TB external M.2 SSD'

8 Photos
Hybrid working, touchscreen MacBook hopes, cybersecurity concerns, and more: ZDNet's tech research roundup
Asian woman working at a desk in front of a computer and calculator

Related Galleries

Hybrid working, touchscreen MacBook hopes, cybersecurity concerns, and more: ZDNet's tech research roundup

8 Photos
Developer trends, zero-day risks, 5G speeds, and more: Tech research roundup
Person seated at a booth in a cafe looks at their phone and laptop.

Related Galleries

Developer trends, zero-day risks, 5G speeds, and more: Tech research roundup

10 Photos
Drive Electric Day: A dizzying array of EVs in sunny Florida
ca3b4019-26c5-4ce0-a844-5aac39e2c34b.jpg

Related Galleries

Drive Electric Day: A dizzying array of EVs in sunny Florida

16 Photos