Which I can't say was the case with some in the audience, who were chattering away while Google's head of Europe, the Middle East and Africa, Matt Brittin, was answering questions posed by Krishnan Guru Murthy of the UK's Channel 4 on stage at Web Summit in Lisbon, Portugal last Wednesday.
I worry, though, that when Google CEO Pichai was asked to visit Senate rule makers for a chat, he initially declined.
I worry, too, that respecting rules doesn't mean you won't still break them.
Somehow, I think back to the halcyon days of 2010 when Google was caught stealing Wi-Fi data. The company insisted, even then: "The engineering team at Google works hard to earn your trust."
You see, Google has always respected the rules. It's just that it hasn't always stuck to them.
Oh, and about that new, alleged Chinese search engine with censorship built in? Brittin said that isn't happening.
One assumes that would be as far as he knows.
4. Google Has a Renewed Energy In Its Mission To Know Everything You Say and Do.
Brittin spoke of a renewed energy in delivering Google's mission. That mission: "To organize the world's information and make it universally accessible and useful."
It's a complicated mission, that.
Asked whether the idea of Google being a sort of God-like, all-seeing, all knowing universal repository of all information about everyone was a touch, well, totalitarian, Brittin retreated to an interesting theme.
"Everything starts from you," he said. You must feel secure. You must have control of your privacy.
Is this the same Google that rolled over people's privacy like a dog rolls over an especially comfortable carpet?
Weren't users, in fact, prostrate and tied to the railway line as the Google Express roared right over them?
It never started from users. It started with getting as many users as possible to hand over as much information as possible without realizing that's what they were doing and Google selling that information to advertisers.
Humans, those short-sighted, short-term thinking sorts, took years to realize what was going on. They still don't know all of it.
5. Google has to be better at listening.
Brittin admitted, when his company was accused of talking a great game rather than delivering it, that it wasn't delivering it.
"We want to ensure that everybody is held to a higher standard," he said of his fellow Googlies. He explained that the everyday behavior of Google employees has to improve.
You might hope that, if it does, the behavior of the company might improve, too.