Adobe outlined the following enhancements via its Sensei AI and machine learning platform.
Anomaly Detection, which is available now, in Customer Journey Analytics. Typically, Adobe Anomaly Detection was used for website activity. By adding it to Customer Journey Analytics, enterprises can better track links between multiple channels such as customer support and mobile apps.
Contribution Analysis, which is in sneak preview, brings root causes to the fore so enterprises can track engagement and the reason it has fallen or spiked. Bates said Contribution Analysis is developed to democratize the data science needed to connect dots between channels and outcomes.
Intelligent Alerts, also in sneak preview, aims to uncover what Adobe calls unknown unknowns, or data and insights that will be surfaced without asking. Bates added that Intelligent Alerts will be able to leverage the voice of a customer and specific feedback and combine it with web site data for omnichannel analysis.