Amazon says Alexa device sales broke records over cyber holiday weekend

The Amazon Echo Dot and Fire TV Stick with Alexa Voice Remote were the top sellers.
Written by Natalie Gagliordi, Contributor

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Amazon says it broke records over the holiday weekend shopping binge, with millions of Amazon devices sold between Thanksgiving and Cyber Monday.

The Amazon Echo Dot and Fire TV Stick with Alexa Voice Remote were "not only the best-selling Amazon devices, but they were the best-selling products from any manufacturer in any category across all of Amazon," the company boasted in a press release Tuesday.

Amazon's newer Echo Spot device was also a strong seller and is now out of stock for the holiday season, the company said. The Echo Dot, meanwhile, was the big star over at Whole Foods Market stores.

In a statement, Dave Limp, SVP of Amazon devices and services, noted that the surge in Amazon device sales means millions of new customers will be tapping into the company's AI assistant platform Alexa.

"Customers purchased millions of Amazon's Alexa-enabled devices this weekend, and Alexa devices were the top sellers across all of Amazon," Limp said. "We're excited that tens of millions of customers around the world will be using Alexa to prepare for the holidays."

Amazon hasn't released exact sales figures for the holiday weekend, but so far this year's Cyber Monday is estimated to have been the biggest online shopping day in history, according to analysis from Adobe. In the US, online spending on Cyber Monday increased 16.8 percent to $6.59 billion, ahead of Black Friday's $5.03 billion.

Adobe noted that the online sales surge is far from over, with an additional 13 days projected to rake in an at least $2 billion in online sales.


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