Video: Social marketing secrets: Going from nobody to noticed
The rise of social media has forged a seismic shift in the way people share life's milestones with friends and family. More and more of us are announcing our significant events online on social platforms.
Brands therefore have a big opportunity to be included in the celebration posts about holidays and vacations that are shared by approximately two-thirds of Americans, according to the survey.
People are most likely to share details of their holiday season celebrations with friends and family, with 66 percent saying they would share this on social media.
Bad news and highly emotional events, such as death, divorce, or separation, also gets shared across social. Around 47 percent would share news of a death on social platforms, and 11 percent would share information about divorce or separation.
Over half of consumers (51 percent) use Facebook to ask for recommendations and research products.
This is more than Pinterest (42 percent) and YouTube (34 percent). Millenial consumers (35 percent) use Instagram for their recommendations.
When looking at the reasons why people share on social, over half (54 percent) want their network to share the event with them. Others (42 percent ) share information in order to provide helpful information to others in their network.
Users start to ask for recommendations on social, and, as their relationship with brands grow, they then start to share brand recommendations with their network.