Indeed, as the Samsung Galaxy Note 9 launched last Thursday, Samsung released two more ads that showed Samsung fans going into Apple stores with the apparent express purpose of showing up Apple employees.
One mocked the iPhone X's alleged lack of power when compared with the Note 9 -- and the employee's attempt to define power.
I asked my Apple store employee -- let's call him Horace -- whether he'd seen the ads.
He admitted he had.
"Don't you feel a little insulted?"
He laughed, then said: "90 percent of the people who come in here are complaining about something. And the people in those ads...where else are they going to go? A Samsung store? Are there any?"
He did have a point. It seems terribly clever to accuse Apple store employees of being less than sharp, but Cupertino's excellent retail presence -- decried at the time Steve Jobs launched it -- is one of the main reasons why people buy Apple products.