Samsung is so much better than Apple that it's not even funny.
At least, that's what Samsung often tells me in its ads, some of which are funnier than others.
For some reason, Samsung's summer is bathed in its insistence that Apple's geniuses are a touch numb in the brain and that the Samsung Galaxy S9 -- which appears to have a few sales problems -- is the finest phone in the world.
The final ad in this latest batch of bilious communication features a customer who wants Apple to have a fast charger, yet already knows that the Galaxy S9 has one.
She's holding the X box, as if she's still tempted despite this painful deficiency. Our genius naturally offers an Apple workaround that involves far more steps than your average human will want to have -- or even remember.
Somehow, though, Apple customers have become used to this sort of thing and just deal with it.
I can understand that Samsung doesn't have much (good) to say right now and, like any fine politician, it's denigrating the opposition.
Here, though, it doesn't even bother showing its own product, figuring that mere mockery of Apple will do the trick. This is in sharp contrast to times when mocking Apple has worked and Samsung had a fresh, competitive product.
Moreover, in setting so many ads in an Apple store, Samsung is pointing to one big weakness of its own offering.