Apple to iPhone owners: Why you need to upgrade to XR

Apple emails owners of older models, urging them to upgrade to an iPhone XR.
Written by Liam Tung, Contributor on

Apple is targeting owners of older iPhone models to promote an upgrade to the iPhone XR, touting a trade-in price of "from $549" and promising three-times faster performance than the iPhone 6 Plus. 

Apple is tailoring emails to US owners of particular iPhone models, explaining the benefits of upgrading to the cheapest new iPhone, according to users on Reddit who have reported receiving the email from Apple. 

One iPhone 6 Plus owner reports not having upgraded since buying that model, noting that taking up last year's special $29 battery replacement offer, which ended December 31, could be the reason why the email arrived.  

Incidentally, Apple CEO Tim Cook reportedly told a staff during a January 3 all-hands meeting after cutting its Q1 revenue forecast, that the company replaced 11 million batteries under the $29 replacement program. Apple normally would replace one to two million in that period. The details were leaked by Apple watcher John Gruber.  

A copy of the promotional email published by MacRumors highlights the iPhone XR's larger display, more durable glass, longer battery life, and water resistance. It also says it has more storage, FaceID, and studio-quality photos. 

The email campaign follows Apple's warning earlier this month to investors that it expects to miss its previous revenue outlook by up to $9bn due to weak sales of its new iPhone and a deceleration of the Chinese economy. The company has reportedly slashed Q2 2019 production of all iPhone models it makes by about 10 percent.  

Hoping to spur holiday season upgrades, Apple in November launched promotional trade-in prices, offering up to $100 more than usual for old iPhone models when buying an iPhone XS or iPhone XR. Apple is also using new promotional techniques on its website, describing the iPhone XR as "from $449" and the iPhone XS as from $699, but that's based on a trade-in of an iPhone 7 Plus. 

Previous and related coverage

Apple's iPhone sales slump: Deeper XS, XR production cuts planned?

iPhone production cuts of about 10 percent are on the way, according to reports from the Far East.  

Tim Cook to Apple employees: iPhone activations in US, Canada set new record

Apple CEO Tim Cook sends employees a memo highlighting the bright spots in an otherwise gloomy quarter.

iPhone deals ahead? Bad news for Apple is good news for Apple buyers

Apple has issued its first profit warning since 2002, and the first since the company entered into the smartphone era. But a situation that might be gloomy for investors will be good news for those who want to buy Apple products.

Apple: Beginning of the end, or a new beginning?

Every new beginning comes from some other beginning's end.

After iPhone: How long can Apple wait for the next big thing?

Apple has always been about more than the iPhone, but stepping beyond it is a massive challenge.

Apple's Q1 revenue miss: Here are the 5 takeaways you need to know

Apple doesn't do small. A lengthy first quarter preannouncement gave Apple fans and critics a lot of fodder to consider.

Slow iPhone sales? iPhone XR is our best-selling model, says Apple

Maybe $1,000 is too much? Apple says its cheaper iPhone XR has been the best-selling iPhone since its launch.

Apple to iPhone owners: Up to $100 more for your old phone if you buy XS, XR

No discounts on the iPhone XS, but Apple will give you more for an old iPhone.

Apple restarting iPhone X production, cutting XS price over slow sales?

Apple is said to be ready to offer subsidies to operators to discount the iPhone XR in Japan.

Trump: iPhone buyers could 'very easily' stand paying 10% more with China tariff

Ahead of this week's G20 meeting, Trump talks up tariffs on Chinese-made iPhones and MacBooks.

Demand for new iPhones weaker than Apple expected, claims report TechRepublic

It seems that Apple is having a hard time forecasting what the demand for new iPhones will be, and is being forced to slash production orders as a result.

Apple's rare sales warning sparks iPhone fatigue fears CNET


Why you need an Android smartphone with a thermal and IR camera

Why you need an Android smartphone with a thermal and IR camera

Computer networking degree guide: Everything you need to know
man holding a laptop showing a woman something

Computer networking degree guide: Everything you need to know

Computers & Tech
Get a free iPhone SE when you switch to Cricket this weekend
IPhone SE 2020-1.jpg

Get a free iPhone SE when you switch to Cricket this weekend