Mocking a MacBook for only having a USB-C port seems a little myopic when the physical design of the M1 MacBook is identical to the MacBook that enjoyed Intel inside.
Oddly, Apple does still sell computers with Intel processors. And this campaign does feel a little like a weepy Brad tossing brickbats at Angelina.
Yet there's an urgent agenda here.
Of course, Gelsinger has to express confidence in his company after a painful blow. But, as much as anything, campaigns like this exist to bolster internal morale rather than to instantly incite some great migration of Apple users.
Some might wonder where was this aggressive Intel when Apple was making progress in creating its own innards.
But who cannot look forward to Intel's next Apple-bashing ad? It's a technique that always works, right?