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Hasbro's sustainability goals nix wire ties in packaging

Toymaker Hasbro laid out its sustainability goals and said it will eliminate wire ties in packaging beginning in 2011. Anyone who has wrestled with a package on Christmas day will be pleased.
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Written by Larry Dignan on

Toymaker Hasbro on Monday laid out its sustainability goals and said it will eliminate wire ties in packaging beginning in 2011. Anyone who has wrestled with a package on Christmas day will be pleased.

The elimination of wire ties is one part of Hasbro's program. Among the key details:

  • The company said it aims to have at least 75 percent of its paper packaging derive from recycled materials in 2011.
  • By 2015, Hasbro will use recycled materials in 90 percent of its materials.
  • Hasbro will hire a director of product and packaging sustainability.

According to the company, the 2011 sustainability plan will build on its 2010 effort where Hasbro cut the use of plastic bags in its instructions.

This post was originally published on Smartplanet.com

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