I took a look at the rumored attributes of these new Pro iPhones, and they're a touch strange.
It seems, you see, that these new Pro phones will look just like the iPhone XS. That doesn't seem all that riveting.
Ah, but the true value is, one assumes, beneath the hood. Or, rather, on the back of the phone.
Says Bloomberg: "The main feature of the Pro iPhones will be a new camera system on the back with a third sensor for capturing ultra-wide-angle photos and videos. The extra camera will let users zoom out and capture a larger field of view."
Ah. So this isn't a phone to help you do business more easily. It's a phone to make your Instagram feed look more enticing and your home movies step beyond The Blair Witch Project.
iPhone Pro buyers will apparently also glory in "significantly upgraded video recording capabilities." Just imagine how your Instagram Stories will arrest your 35 followers. And perhaps 20 more who stumble upon them by mistake.
This is what it means to be a professional these days? Well, some people make a lot of money on Instagram.
Yes, there are other rumored enhancements, such as better water resistance, more sophisticated Face ID, and the ability to charge your precious AirPods on the back of your Pro phone.
I can't help thinking, however, that if your iPad Pro is a computer, your new iPhone Pro is a camera.
That's exciting, isn't it?
iPhone, iPad, and Mac buyer's guide: July 2019 edition