'

iPhone XS Max vs iPhone X: Apple's latest flagship's display sets new records

iPhone XS Max scores top marks for its display, "considerably outperforming all its rivals".

The iPhone X once had the best display available, but now it's been surpassed by the iPhone XS Max, according to display testing outfit, DisplayMate.

As you'd expect when paying for Apple's most expensive phone ever, the iPhone XS Max also has the best display of any smartphone ever.

The newer model 6.5-inch OLED display iPhone XS Max outdoes Apple's first OLED display device, the iPhone X, by delivering higher brightness and higher absolute brightness color accuracy.

Better absolute brightness color accuracy would have been more difficult to achieve on the iPhone XS Max because it has a 22 percent larger display, according to DisplayMate tester Dr Raymond Soneira, who notes that Apple comes close to "textbook perfect calibration and performance" in the iPhone XS Max's display.

According to Soneira, Apple has given the iPhone XS Max the highest resolution that any phone should have.

The display has 2,688 x 1,242 pixels at 458 pixels per inch, which already offers higher image sharpness than a person with 20/20 vision can detect when holding it.

SEE: IT pro's guide to the evolution and impact of 5G technology (free PDF)

The display has an absolute color accuracy of 0.8 JNCD (just noticeable color difference) for the sRGB/Red.709 color gamut.

It also has a screen brightness of 660 nits for the sRGB/Rec.709 and DCI-P3 color gamuts, up from the iPhone X's 634 nits on this measure.

It also scored the highest for full-screen contrast rating in ambient light, has the highest contrast ratio of any other smartphone, and the lowest screen reflectance.

On the home screen, the iPhone XS Max produces 725 nits of brightness, topping Samsung's Galaxy and Note 9 brightness of 710 nits.

Because of Apple's engineering refinements to the iPhone XS Max's display, Soneira gives the device DisplayMate's Best Smartphone Display award and a grade of A+.

He describes the iPhone XS Max as offering "considerably better display performance than other competing smartphones".

But iPhone XS Max owners will still need to be careful handling the device. iFixit found the all-glass design of the iPhone XS and XS Max made them "highly susceptible to cracking" if dropped.

A cracked front screen would cost around $399 to replace and cracked back would cost about $599 to fix.

Previous and related coverage

iPhone XS, XS Max, XR specs: Battery size, RAM details revealed in new filings

The iPhone XS Max has the largest-capacity battery of any iPhone, but the iPhone XR lasts longest.

How easy is it to break the new Apple iPhone XS and iPhone XS Max?

Well, no matter how tough it is, glass is still glass.

$1,000 iPhone XS expensive? 'Most will pay $1 a day for one', says Apple CEO Tim Cook

Innovation isn't cheap but that's what our customers want, argues Apple CEO Tim Cook.

Apple iPhone XS, iPhone XS Max, iPhone XR: Features and specs compared

Let's take a tour of the key features of Apple's new iPhone XS, XS Max, and XR, and see how they differ.

iPhone XS smartphone beauty really is only skin deep

So, you bought a beautiful new iPhone XR or iPhone XS Max. Are you planning to use it without a protective case? Then you're living dangerously.

iPhone X expensive? No, $999 is a 'value price', says Apple CEO Tim Cook

Apple's new iPhone X $999 price tag only looks expensive, according to Apple chief Tim Cook.

Apple's Tim Cook: Facebook's privacy blunder 'so dire' we need regulations

Cook thinks Facebook's Cambridge Analytica privacy scandal is so big that it warrants "well-crafted regulation".

Apple CEO Tim Cook: It's still too early for quality AR headsets

The technology just isn't available to create a flawless augmented reality headset, says Apple's chief.

The iPhone with a laptop price tag: Will Apple's iPhone XS Max convince business pros to upgrade? TechRepublic

Jason Hiner and Bill Detwiler discuss Apple's latest mobile hardware, including the most expensive iPhone ever and the increasingly health-conscious Apple Watch Series 4.

iPhone XS review CNET

A slight notch above the iPhone X.