After pouring lots of money and effort into trying to establish its Mixer live streaming as an alternative to Amazon's Twitch and Google's YouTube service, Microsoft is throwing in the towel. Microsoft is shutting down Mixer on July 22 and will transition the Mixer community to Facebook Gaming. Microsoft also is going to provide its Azure-based Project xCloud streaming game service to Facebook Gaming participants, officials said today.
Microsoft bought Beam in 2016, which it renamed and launched as Mixer a year later. But despite Microsoft investing in the Mixer platform and paying big for talent to come to it, the company couldn't get Mixer to take off. (A number of the company's own employees use Twitch and YouTube, not Mixer for live streaming.) Mixer's co-founders departed Microsoft late last year.