One month in, Salesforce.com is already giving a booster shot to its new Analytics Cloud, Wave.
Announced at the kickoff of the Salesforce.com World Tour in New York City on Wednesday, the data-driven platform is getting reinforced with information and services provided by more than 45 financial and technology industry partners.
Wall Street stalwarts such as Dun & Bradstreet and Thomson Reuters will be funneling in their data while Silicon Valley players such as IBM, BlueWolf and SnapLogic will follow up data integration capabilities -- all for making sure more crunched analytics and insights are available for new and future enterprise mobile apps.
, Wave is aimed at a broader subset of business users beyond sales and marketing professionals, designed with a mobile-first experience for downloading data from any source.
Salesforce has five clouds, and Wave marks the sixth with the potential to become the most prominent as it could serve as the front end of critical corporate data.
The Salesforce Analytics Cloud and a related iOS app are available in English, with additional language and mobile OS support promised to come soon.
The Wave Platform license includes all compute, data management, API and security infrastructure. Monthly subscription pricing is based on the number of Analytics Cloud Explorer and Builder licenses, starting at $125 and $250 respectively per month.
Also announced amid the Salesforce.com World Tour this week, the Radian6 Buddy Media Social Studio is getting a major refresh.
Already touted as an enterprise-class social media management system for marketing collaboration, engagement, publishing and analytics,are intended to infuse heavier doses of social listening and analysis.
Gregg Johnson, senior vice president of product management at Salesforce, stressed via telephone last week how these new features encourage listening to what is happening in the market and how to take advantage of those opportunities.
A pilot program for select features will launch within the next week, followed by general availability during the first quarter of 2015. Edition-based pricing for Social Studio starts at $1,000 per month.
The CRM giant is also scheduled to report third quarter earnings after the bell on Wednesday.