Samsung expands processor and image sensor brands to automotive

Samsung Electronics has introduced new brands in its semiconductor component business -- processors and image sensors -- for automotive applications.

Samsung has introduced new brands for its application processor and image sensor aimed at automobiles.

Eyxnos Auto was already used, but is now subdivided, and Isocell Auto is its new brand for image sensors for cars.

Exynos Auto, its Exynos-branded processors aimed at cars, will be divided into Exynos Auto V, Exynos Auto A, and Exynos Auto T. V is for infotainment, A is for advanced driving assistance system, and T is for telematics, the South Korea tech giant said.

Exynos Auto had been introduced previously, and Samsung has been providing infotainment solutions for Audi since 2017.

Samsung has been using the Exynos brand since 2011 for its self-designed and self-produced application processors that power its Galaxy smartphones.

The Isocell brand was introduced last year for Samsung's CMOS image sensors. The South Korean tech giant has launched ultra-premium versions with slow-motion support, as well as budget models for the sensors aimed at Chinese vendors.

Samsung formed its automotive division in 2015, and said it would expand into the car component businesses.

Since then, it has acquired auto-component firm Harman for US$8 billion in 2017 and has been expanding solutions in the area.

The boss of Samsung's System LSI business, which makes logic chips, said the company is looking to develop more solutions in AI and 5G to turn its fortune around next year.

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