In this case: "We know your Busch Light Apple will be empty soon. So we're offering Replacement Protection. Be one of the first 1,000 to post a pic w/the Busch Light Apple logo from 7/13-7/17 with #BuschProtection and #Contest for your chance to win $ toward the replacement of your product."
But Busch Light is a relatively cheap beer that's popular with college students. Won't they believe that mocking Apple keynotes is a little passé? Especially as Apple's keynotes currently aren't happening with a live audience, given all things coronavirus.
There are many things about Apple that are clearly funny. Samsung discovered this at a vital moment in the development of the Galaxy phone series.
Even this week you might think there's something entirely amusing about Tim Cook appearing with Ivanka Trump to promote the government's new Find Something New campaign to "help" the jobless.
But finding something new may be harder than you think. Which is, perhaps, why the Busch Light Apple people thought finding something old made for delightful humor.