Tsu introduces "open web" to increase viral royalty payments to content creators

Social network Tsu has opened up its network so that users can now see posts on the platform without creating an account.
Written by Eileen Brown, Contributor

Update: Amended percentages below:

Tsu has opened its platform so that users without an account can view the "open web" posts of Tsu users on the site.

Tsu introduces "open web" to increase viral royalty payments to content creators ZDNet
Tsu / Eileen Brown

The social networking platform is positioning itself as "Instagram on steroids" according to its CEO and founder Sebastian Sobczak. It also financially rewards its content creators across the platform.

Since launching in October Tsu has registered almost four million users, passing one million users in just five weeks and two million users in two months. users are active on the site for 15-20 minutes per visit and between 20 and 25 percent of users log on to the site daily.

Tsu introduces "open web" to increase viral royalty payments to content creators
Eileen Brown
Some users visit Tsu to register their "@" usernames and have a look around.

Over one million users have decided to stay and enjoy the benefits of the platform that pays its users for their original content.

The site is generating up to 750,000 new users per month.

Some artists on Tsu release their albums exclusively on Tsu. They find they get a better return than from Spotify or YouTube which pays its content creators 55 percent as a revenue share.

Tsu redistributes 90 percent of its ad revenue amongst its content creators and the people who referred them to the platform.

The content creator gets 45 percent of the ad revenue, the referrer, or Tsu "parent" gets 30 percent of the revenue. The person that referred the referrer, the Tsu "grand parent" gets ten percent.The other ten percent is spread infinitely in a diminishing exponential fashion to sum 90 percent.

Sobczac insists that the invitation code is "a must" for engagement in Tsu. Influencers with a large referral network are rewarded for their efforts - as do others above them in the family tree.

Now the platform has released what it calls "Open Web". When users post a Tsu link on another online property such as a social media site, blog, or stand-alone publisher any viewer should be able to see content without logging into Tsu.

This means that content will be indexed and discovered by search engines if users wish. A cookie is placed onto the browser so users no longer need to provide another user's short code to sign up to the platform. Royalties are still given to the content creator.

Thus, just like YouTube, if content goes viral on other platforms now outside of Tsu, then so will the royalties for that user.

This removes the walled garden from Tsu via the web or mobile browser and users can sign up to use Tsu through viewing Tsu users' content.

Users will still need to earn a certain level of 'karma' before their posts are monetizable in this way.

Tsu is trying to attract small businesses and encourage peer to peer payments between users on the platform. It "wants to be your banker" and does not "need to penalise small businesses" with transaction fees.

There are "absolutely no merchant fees right now. That is our model" said Sobczak.

It is making steps to protect users from fraudulent activity and has closed the accounts of over 100,000 users who were trying to use bots and scripts to game the platform for their own financial gain.

Sobczak said: "Open web means we can remove the walled garden from tsu to create the incentive for great content and engagement on and across platforms".

Sobczak has a goal to "replace the incumbent platforms with a model for the way things used to be before the Internet". He is going the right way about it so far.

"It is not our network, it is your network" he says. The thousands of people who have cashed out their royalty cheques so far, would certainly agree with him.

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