When will we see new iPhones? 10 years of Apple event data tell all
Because there's nothing more fun on a Sunday afternoon than making a spreadsheet of Apple events, we predict, just for you, the exact date and time of the next iPhone announcement. Mark your calendars.
We actually have event data going back a decade. I've built a spreadsheet based on event data posted by AAPL Investors. Some of you have seen me use this to predict spring Apple events, but this time we're going to use it to predict when the fall iPhone event will take place.
We have 10 years of fall Apple event data. On six of those years, Apple has held two fall events, with the second event generally being a Mac-focused event.
Whether or not Apple held a second October event, Apple has always held an event in September, except for 2011. That year, the sole event was held on Oct. 4.
Since 2012, Apple has always held an iPhone event in September. Let's list those dates:
That, there, ladies and gentlemen, is a pattern. With the exception of 2016, the September Apple event has always been on the second Tuesday or Wednesday of the month. Even back in 2008 and 2009, the event was on the second Tuesday or Wednesday of the month.
That would leave Sept. 12. Now, I can't guarantee that what's past is prologue, especially when it comes to Apple's marketing and logistics plans. But if I were a betting man, I'd put my money on Sept. 12, 2018.