ZDNet Asia IT Priorities 2013 survey results [full video]

Optimizing customer processes is the top IT priority this year, says CBS Interactive industry analyst Angus Macaskill, who presented key findings from ZDNet's Asia IT Priorities 2013 survey which polled 1,236 respondents from Asia.
Written by Eileen Yu, Senior Contributing Editor

SINGAPORE--ZDNet Asia last Friday presented key findings from its annual IT Priorities survey, which looked at strategies, priorities and implementation plans of IT leaders and professionals across the globe including Asia-Pacific, Australia, United States, and United Kingdom.

Conducted online in February 2013, the survey polled 1,236 respondents from the Asia-Pacific region including the Philippines, Indonesia, Malaysia, Singapore, and Thailand.

According to Angus Macaskill, industry analyst from CBS Interactive who generated the report, optimizing customer processes emerged the number one IT priority this year. This indicated ICT was now more focused outside the organization than inside, where just 8 percent of respondents pointed to internal business processes as a priority, Macaskill explained, during his presentation of the survey findings.

In addition, 75 percent of businesses revealed increases in their external IT spending in 2013. However, only one in four businesses felt ICT was making a big contribution to their performance. The remaining 74 percent viewed it as simply delivering services or helping to improve processes in limited ways. 

Majority of respondents, at 40 percent, said ICT was merely helping make specific business processes more efficient and effective. The remaining 35 percent stated ICT was providing infrastructure and applications but focusing on delivering established services without improvements. Just 15 percent said ICT was a primary driver of innovation, transformation, design, and deployment of new business models and services, while 10 percent said IT was closely aligned to the business and constantly creates a competitive advantage in the market. 

According to the survey, the CIO's role was also evolving as other C-level executives were now more engaged in driving IT decisions.

To catch more from Macaskill's presentation, watch the full video here. His presentation was followed by a panel discussion, which comprised representatives from Resorts World Sentosa, Gartner, Hewlett-Packard, and FireEye. The full video of the panel discussion is also available for viewing. If you would like to catch just the key highlights from the discussion, watch the eight-minute video coverage or read our report. You can also catch up on last year's IT Priorities panel discussion and compare results.

Registered ZDNet members can download the full ZDNet Asia IT Priorities 2013 report for free. To sign up as a ZDNet member, click here to register for free.

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