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Amazon's Prime Big Deal Days: Everything to know

October's Prime Day promises some of the best deals of the pre-holiday season, and it's happening soon.
Written by Allison Murray, Staff Writer
zdnet october prime day 2023

Amazon may still be reeling in the success of its annual Prime Day sale event -- where Prime members purchased more than 375 million items worldwide -- but its second big event of the year is coming up in just two weeks. Amazon's Prime Big Deal Days will occur on Oct. 10 and 11. 

Also: Everything we're expecting at Amazon's Devices and Services event this week

The 48-hour shopping extravaganza will run in 19 countries, including the US, the UK, Canada, Germany, Spain, Italy, Australia, and more. Customers can expect new deals to drop as often as every five minutes. 

As always, the ZDNET team will have you covered during the two-day shopping event on the best deals for everything from Amazon products like Kindle and Fire TV devices to TVsheadphoneslaptops, and more. Here is everything we know about Amazon's Prime Big Deal Days. 

When is Amazon's Prime Big Deal Days?

The Prime Big Deal Days sales event is happening on Tuesday, Oct. 10, and Wednesday, Oct. 11. Sales officially start at 3 a.m. EDT on Tuesday.

Who can shop during Amazon's Prime Big Deal Days?

Amazon's Prime Big Deal Days is an exclusive sale for Amazon Prime members. For those who aren't members yet, you can always sign up for a 30-day free trial. (If you're a student, you may be eligible for a discounted Prime Student membership, which includes a 6-month free trial.) 

What will be on sale for Prime Big Deal Days?

The e-commerce giant always includes sales from the biggest brands, like Samsung, Sony, iRobot, Peloton, and other renowned brands. 

Also: The best Amazon Alexa devices you can buy

You can expect to find exclusive deals on Amazon devices like Echo speakers, Fire TVs, and Kindles, as well as sales for big-ticket tech items like laptopstabletsphones, kitchen appliances, and more.

What are invite-only deals?

New to Prime Day this year, Amazon is continuing its invite-only deals for its October event. Prime members can sign up now for invite-only deals on select products expected to sell out. If selected, you will be notified during Prime Big Deal Days with instructions on how to purchase the item. 

To sign up for invite-only deals, visit amazon.com/primebigdealdays.

How much is an Amazon Prime membership?

Amazon Prime costs $14.99 per month, or you can purchase an annual membership for $139, which will save you a few bucks. 

Also: These 5 new Amazon features make finding the products you need even easier

College students get a student discount of $7.49 per month or $69 per year. In addition, those with qualified government assistance can receive a Prime membership for just $6.99 after their free trial.

The membership includes free one-day delivery on most items, as well as access to Amazon Prime Video. 

How often does Amazon do Prime deals?

Amazon is known for its annual Prime Day event, which happens in the summer in mid-July. However, last October was the first year the company did a second Prime event, dubbed October Prime Day.

This year's Prime Big Deal Days will be the second time Amazon has held two Prime sales events in one year, which we can assume means there will be two per year going forward. 

How do I find Amazon Prime Big Deal Days deals?

Amazon usually has its deals broken down by category, as well as highlighting its lightening deals that only last a few hours on its homepage.

ZDNET will update our Amazon Prime Big Deal Days deals pages throughout the event so you can see the latest deals and snag the best savings.

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