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Avaya invests US$1.5M in S'pore customer center

Company has invested US$1.5 million to refresh its customer experience center in the island-state to align it to its new business focus.
Written by Lynn Tan @ Redhat, Contributor on

SINGAPORE--Avaya has given its customer experience center in the island-state a makeover to align it with its new business focus.

Speaking to reporters at the launch of the refreshed executive briefing center (EBC), which was first opened in 2001, Mark Leigh, president of Avaya Asia-Pacific, revealed that the company plans to focus on five verticals: financial services, healthcare, retail, government and hospitality.

The new center costs US$1.5 million and is located within the premises of Avaya's Asia-Pacific headquarters at Science Park in Singapore. It will cater to the needs of customers from the five verticals.

Occupying 200 square meters of office space, the facility was officially unveiled today although it has been operationally ready since October this year, a company spokesperson told ZDNet Asia. The new center can simulate scenarios customized to the needs of customers from different verticals.

Avaya has similar EBC facilities in the Asia-Pacific region, namely Hong Kong, Beijing, Sydney and Tokyo--which were launched concurrently with the Singapore EBC in 2001. Its EBC in Seoul, South Korea, was launched in 2002.

According to Leigh, Avaya reported net revenue of US$1.4 billion for its fourth quarter ended Sep. 30. Registering 4.8 percent year-on-year growth, it was the company's "the highest quarterly revenue in 24 quarters" or six years.

Product sales for the fourth quarter rose 7.8 percent, with a 9.5 percent growth in converged voice applications, while revenues from its services business grew 5 percent, he said.

Leigh also noted strong growth worldwide. Revenues from its Asia-Pacific business grew 16 percent in the fourth quarter. The "top performers" include South Pacific, India and Asean.

In June this year, Avaya was acquired by two private equity companies, TPG Capital and Silver Lake, for US$8.2 billion acquisition--a move that will intensify competition in the Asia-Pacific region's communications sector, industry observers have predicted.

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