The entry to the 2010 Online Retailers expo.
eBay and PayPal shared a booth at the front of the expo.
The IBM stand brought giant coffee, a giant laptop and some big e-commerce ideas.
Footsteps led the way down the expo hall.
Compuware used its Gomez technology to test the speed of an attendees website.
Australia Post flexed its muscle as the largest and fastest postal service in Australia.
Akamai had an interactive display.
The ideas theatre played host to a number of free presentations.
Netstarter had a funky 3D video presentation alongside its shiny green booth. The only issue was that the glasses it provided didn't work.