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NASCAR: On the track and behind the scenes

NASCAR is grappling with differing perceptions of its evolutionary efforts to become digital in a world still mostly measured with business metrics from the last century.
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By Oliver Marks, Contributor on
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1 of 10 Jonathan Ferrey, Getty Images

Monster Energy NASCAR Cup Series Bank of America Roval 400

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2 of 10 Sean Gardner, Getty Images

Monster Energy NASCAR Cup Series Bank of America Roval 400

Kurt Busch, driver of the No. 41 Haas Automation/Monster Energy Ford, leads a pack of cars at Charlotte Motor Speedway on Sept. 30, 2018 in Charlotte, N.C.

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3 of 10 Jonathan Ferrey, Getty Images

Monster Energy NASCAR Cup Series Bank of America Roval 400

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4 of 10 Jared C. Tilton, Getty Images

Monster Energy NASCAR Cup Series Bank of America Roval 400

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5 of 10 Streeter Lecka, Getty Images

Monster Energy NASCAR Cup Series Bank of America Roval 400

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6 of 10 Jonathan Ferrey, Getty Images

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