The Redwood City, Calif.-based company has made some backwards-like steps before given its partnerships with companies producing a medium that is arguably the very platform Evernote is trying to replace: paper.
But Evernote doesn't seem to care about the critics as demonstrated through collaboration with legendary notebook maker Moleskine and Post-It Note creator 3M.
And hardware is definitely on the agenda at Evernote.
"We're five years in. This is how we stretch. This is how we broaden our toolset," remarked CEO Phil Libin about teaming up with other software, hardware and even apparel companies.
Based on the demo video, users can basically scan a number of different slips of paper in varying sizes (everything from letter documents to business cards) at one time, with each individual piece of content uploaded and archived in Evernote. The content is then searchable on the cloud service.
"This is ridiculously the world's greatest scanner," boasted Evernote's chief.
Supported by both Windows and Mac via Wi-Fi, the Evernote Edition of Scansnap can read A3, B4, and 11x 17-inch documents with a limit of documents up to 34-inches in length and width.
The Evernote Scansnap scanner can be found the new Evernote Market, also launching on Thursday. Described by Libin as "an in-app, e-commerce experience," Evernote Market can be accessed from both mobile and desktop channels.
Priced at $495 in U.S. Dollars, the Evernote Edition Scansnap is available for pre-order now and starts shipping within the United States, Canada, and Japan on October 24.
That price tag also includes one year of membership for Evernote's Premium subscription service, simultaneously promoting the evolving Evernote lifestyle brand as the company works toward the goal of attracting more than a billion users worldwide.