Google Pixel launch: How to watch the Made by Google Event and what to expect

Google is getting ready to launch its newest Pixel lineup, as well as some possible surprises, at the Made by Google Event. Here's everything you need to know.
Written by Jason Cipriani, Contributing Writer and  Sabrina Ortiz, Editor
Google Pixel Devices on a table.
Image: Google

Google will hold its Made By Google keynote event on Thursday, Oct. 6. At the event, Google will launch its latest Google Pixel devices, including the Pixel 7 smartphone and Pixel Watch. The event will be livestreamed and the public is welcome to watch. If you are deciding whether or not you want to tune in, here is everything you need to know about the event. 

How to watch

The Made by Google event will kick off at 10 am ET (7 am PT) and will be livestreamed on the event's landing page on the Google website. 

The actual event will take place in Brooklyn, New York, but in-person attendance is limited to members of the press. However, the general public is welcome to watch the event's livestream without any need to register in advance. 

On the event page, you can add the Made by Google event to your calendar to watch the livestream on launch day. If you miss the event, no worries, Google will post a recording of the event afterward, and ZDNET will make sure to have live updates with the latest news. 

Also: Google's Pixel Watch is a big deal. But taking on the Apple Watch is a massive challenge

What to expect

Google will officially launch the Pixel 7 and Pixel 7 Pro smartphones at the event, as well as the first smartwatch built by Google, the Google Pixel Watch. The tech giant also said it will announce additions to the Nest smart home portfolio at the event.

Also: Google debuts new Nest Doorbell Wired, Nest Wifi Pro 

Pixel 7 and Pixel 7 Pros lying next to each other.
Image: Google

Google could also have more products and surprises ready for launch at the event. In the past, the company has used its Made By Google events to launch additional smart home products such as speakers and smart displays. 

ZDNET will have full coverage of the event as it happens. 

What are you hoping to see Google announce at the event? Leave a comment and let us know below!

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