Last time, in April, healthcare was a big focus for the newest apps; half of the then-new titles were meant for hospitals, doctors and nurses. This time around, the apps are for the mortgage industry, business travelers and workers in the field. Here's the list of the latest new apps:
Shift Track for Managers (iPad)
Shift Sync for Employees (iPhone, Apple Watch)
Travel Plan for Business Travelers (iPhone)
Travel Track for Business Travelers (iPhone, Apple Watch)
Loan Advise for Mortgage Officers (iPad)
Loan Track for Mortgage Officers (iPhone)
Expert Resolve for Field Service Professionals (iPad)
I contend, however, that's not quite the right perspective when it comes to Apple Watch apps; instead, developers are wisely deciding if and how their apps will actually work effectively on the wrist as not all of them will.
I'm not at all surprised that Facebook hasn't put its news feed on the watch, for example; the engagement level is far too high for a small, wearable screen.
In contrast, the new travel and staff scheduling apps from IBM make far more sense because they provide highly useful information at a quick glance.
Apple's quarterly earnings report and investor call takes place later today.
While we won't hear how many Apple Watches have been sold, I do expect to hear a status update on the company's iOS partnership with IBM. The new enterprise apps, in tandem with a possible iPad Pro launch later this year, could help accelerate iPad sales for Apple.
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