Microsoft's Windows Phone 7 challenge: Innovating quickly

Comments from Verizon Wireless president Lowell McAdam indicate that Microsoft's Windows Phone 7 isn't top of mind, but the software giant's chore is clear: The software giant has to innovate beyond the initial launch.

Comments from Verizon president Lowell McAdam indicate that Microsoft's Windows Phone 7 isn't top of mind, but the software giant's chore is clear: The software giant has to innovate beyond the initial launch.

CNET News' Maggie Reardon quotes McAdam on Windows Phone 7:

Innovation in wireless devices and applications is moving so quickly. Our device suppliers have to demonstrate to us that they will be developing leading edge products. And if they are not leading edge, then we can't afford to carry them in our stores. But if they are innovative, we'll offer them.

Those comments raised a ruckus, but is McAdam's take all that surprising?

Verizon is partnered with Android because there's always something new. McAdam might as well said "it's the innovation cycle stupid!" Verizon wants a stream of new devices and features to tout. Apple has a similar mojo and may be coming to Verizon. McAdam also referenced Research in Motion.

McAdam really is only voicing the reality for Microsoft. The software giant can launch Windows Phone 7 and even gain a few kudos. But Microsoft's success will be dictated by whether the company can continue to innovate rapidly. In the smartphone industry new doesn't last long.

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