The company, owned by Lenovo, has delivered budget devices with solid specs in recent years. The Moto G family is exhibit A for the premium phone/affordable price movement.
Motorola rolled out the Moto G7 Plus, which has a 16MP dual camera system, AI and camera software to help you land good shots. The device available in Brazil, Mexico and Europe in mid-February. The price tag: €299.99.
The Moto G7 also comes with solid specs and will be available in the US. for $299. There's also a Moto G7 Power device, which has a 5000 mAh battery, strong specs and a price tag of $249. The Moto G7 Play will run $199.
Now we all know about the peak iPhone rap. Apple's latest results were still mind-boggling in terms of revenue and profit, but we're at peak iPhone. Tech buyers are stretching out devices and holding back their wallets as $1,000+ phones proliferate. There's also a solid refurbished and used phone market emerging.
But Apple isn't likely to be clubbed by Motorola even though it has its challenges:
Samsung is a different story. Samsung will roll out the Galaxy S10 family this month and with it will come prices that will be decidedly higher than what Motorola just outlined. The Moto G7 family may not be the most premium device, but for most of us it'll do just fine. Samsung may not be able to innovate its way into a price/value equation that makes sense.