Built upon the same technology as AppExchange, Store Builder was designed for businesses to develop their own app marketplaces on top of AppExchange in order to deliver even more Salesforce-connected apps to respective customers, partners and employees.
Some of the same tools intended for AppExchange internally now being opened up to the masses include built-in analytics and user management as well as Salesforce Chatter.
But these extended digital storefronts are made to be customized so that they can fall in line with a company's respective branding experience.
"Consumer app stores don't work for the enterprise," argued Jim Sinai, senior director of platform marketing at Salesforce.com, who suggested via telephone on Monday that all companies are - maybe slowly but surely - becoming app-driven.
"There's this sense that every company we talk to is becoming a software company," observed Sinai, citing manufacturing companies are building apps to connect with employees and customers.
Nevertheless, he acknowledged that many businesses are still struggling with "this last mile" of building apps and channels to distribute them.