Salesforce is trying to meld its low-code development approach with blockchain networks as a way to extend customer relationship management data to partner networks.
The company on Wednesday at its TrailheaDX conference for developers rolled out Salesforce Blockchain. Salesforce Blockchain is built on open source blockchain technology from Hyperledger Sawtooth and aims to allow customers to manage blockchain workflows, contracts and apps without code.
"You have the ease of use of Salesforce with the power of blockchain," Parker Harris, co-founder and CTO of Salesforce, said in a Wednesday keynote address. "It's the fast and easy way to build partner networks."
According to Salesforce, Arizona State University, IQVIA and S&P Global Ratings are using Salesforce Blockchain.
The argument from Salesforce is that the time is right to use blockchain for customer data "in a distributed, verified and secure way," said Taylor. In addition, companies are working with larger ecosystems and third parties and need technology to ensure trust while improving efficiency. By combining CRM and blockchain, the company is betting that it can create new processes and workflows across sales, service and marketing.
"This is an early technology and there will be a lot of experimentation," said Taylor.
When coupled with Salesforce's acquisition of Mulesoft, which is designed to connect enterprise applications, and its Customer 360 strategy a move into blockchain makes sense.
Salesforce Blockchain aims to build networks with low-code and treat an object like any other. Salesforce is also aiming to automate blockchain data and make it native to the platform. From there, blockchain can be integrated with Einstein algorithms. Salesforce will also provide pre-built apps and integration tools with other blockchain networks.
As for the workflows, here are two slides to illustrate what can be connected.
In the case of Arizona State, workflows are being created to link student transcript and share with partners and other universities.
The company said that Salesforce Blockchain is available to design partners and generally available in 2020.
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