Samsung launched its Galaxy S20 Fan Edition (FE) in a move that takes key features from the S20 lineup, adds a bevy of colors, and targets the mid-range 5G device category.
The Galaxy S20 FE is designed to be an extension of the Galaxy S20 lineup with the features that are most requested. Many of the features will rhyme with what's available in Samsung's Galaxy S20 family and Galaxy Note 20 but come in a package designed to cut costs.
According to IDC, the price brand between $400 and $600 is the sweet spot in the smartphone market. IDC projected that global smartphone value is expected to fall to $422.4 billion, down 7.9% from a year ago. Tech buyers aren't going for premium devices and even Apple entered the midrange segment with the iPhone SE. Here's how IDC sees the smartphone market shaping up through 2024.
Indeed, the launch of the Motorola One 5G at $449.99 highlights where the market is going. The trick will be to offer a compelling device with strong features with 5G connectivity. The Motorola One 5G fits that bill and in my initial testing could be a daily go-to device.
Samsung's Galaxy S20 FE will be pricier that the Motorola One 5G but is hoping to draft off its premium lineup.
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