Could it be that Peloton's management is bathing in all the publicity, rather than sweating it?
Thankfully, Peloton is not alone.
Challenging it to the title of brand that Makes America Grate Again -- and when I say America, I mean the broader definition of it, as in "shot in Moscow, Russia by Escobar Inc official" -- is the new phone ad created on behalf of Roberto Escobar, brother of drug lord Pablo.
The Escobar Fold 1 is a haughty challenger to the Samsung Galaxy Fold and Apple's as yet inconceivable iFold. Or, perhaps, iPhold.
Here, we have models who seem to be lamenting the demise of the Victoria's Secret Fashion Show. Gratefully, they're falling in adoration with the gold Fold 1.
It isn't for me to opine on the merits of this phone -- or even whether it's real. Even though Escobar made this understated claim: "I have told many people that I would beat Apple, and I will. I cut [out] the networks and retailers to sell to customers phones that can fold for only $349, phones which in stores cost thousands of dollars by Samsung and others."
It is for me, however, to suggest that this ad is to progress what the dung beetle is to shepherd's pie.
It's such a relief to know that clocks can be turned back and minds can be frozen in time.