Additional research in our report suggests more than half of retailers have still not started digital transformation. We believes the correct response to these seismic changes will vary from business to business, but some themes will recur: better data about customer requirements and behaviour, and better analysis of that data; new ways of deploying physical stores, leveraging engaging new technologies like AR and IoT; new payment systems -- especially mobile ones; and faster, more convenient purchase fulfilment.
For more see: The Future of Retail: 2018 and beyond
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