Is it enough to be 'green,' or does auto design matter?
At the AlwaysOn GoingGreen Conference in Sausalito, Calif., automakers and venture capitalists talk about whether sustainable design is enough to attract customers to their cars. The executives cite recent success stories, which include the Toyota Prius and Honda Civic. The panel is moderated by Frank Markus, Editor, Motor Trends Magazine. Panelists include: Kevin Czinger, CEO of Coda Automotive; Paul Wilbur, CEO of Aptera; Trae Vassallo, a partner at Kleiner Perkins Caufield & Byers; and JB Straubel, CTO of Tesla Motors.