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# An analysis of data densities; SD v. SSD

SanDisk recently announced a 32GB SD card (pictured) at PMA08 that will retail for US\$349 in April. That's a lot of meggers (as an old client used to say) in a tiny little chip.
Written by Jason D. O'Grady, Contributor
SanDisk recently announced a 32GB SD card (pictured) at PMA08 that will retail for US\$349 in April. That's a lot of meggers (as an old client used to say) in a tiny little chip. So what does this new monster memory card mean for data densities in other memory form factors, like Solid State Drives (SSDs) for example?

A colleague (Shaun Redmond) breaks down the price:density ratio of the new SD card:

1. The volume of an SD card (W x D x H; mm) is 24 x 32 x 2.1 = 1,612.8 cubic mm or 1.6128 cubic centimeters (cc). (Source: SD Card Association)
2. The volume of 1.8-inch x 5mm thick HDD in the MacBook Air (W x D x H; mm) is 54 x 78.5 x 5 = 21,195 cubic mm = 21.195 cubic centimeters (cc). (Source: PhysOrg.com)
3. The theoretical data density of a 1.8-inch, 5mm tall HDD/SDD is 21.195 cc divided by 1.6128 cc per SD card times 32GB per SD card or (21.195/1.6128) x 32 = 420+GB!

Shaun used gross volumes in his calculations that include packaging and connectors on the SD card. There may be some efficiencies when packaging the memory in to a larger package (i.e. fewer connectors, plastic skin, etc.). This should allow for an even larger memory package than the 420GB calculated. However there may be a need for additional memory controllers to address the large array of memory modules within a larger 1.8-inch package.

So, what would this new 420GB 1.8-inch SSD cost? (21.195/1.6128) x US\$349 = US\$4,586.47 based on current retail cost of the new 32GB SD card.

Using the math above, the current 64GB SDD option in the MBA should only cost US\$349 x 2 = US\$698 based on the price point of the new SanDisk 32 GB SD drive. This is still more than the US\$179 retail price of a 60GB 1.8-inch by 5mm thick mechanical drive, but less than the US\$999 that Apple charges for the 64GB SSD option.

The gap is between HDD and SSD is narrowing all the time.

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