Its tendency to treat privacy as if it was cheap Christmas wrapping paper, for example.
Suddenly, Facebook and its suitably venal mob of lobbyists appear to have chosen to fight back.
Why, Facebook's newly-minted head of global affairs, Nick Clegg, spoke in Berlin on Monday and launched a splendidly twisted thought-bubble toward Cupertino.
As Business Insider reports, Clegg offered these deeply considered words: "Facebook is free -- it's for everyone. Some other big tech companies make their money by selling expensive hardware or subscription services, or in some cases both, to consumers in developed, wealthier economies. They are an exclusive club, available only to aspirant consumers with the means to buy high-value hardware and services."
When he was a British politician, rather than a head of global affairs, that is. (Terrible snobs, those Conservatives.)
In Berlin, Clegg observed: "There's no exclusivity at Facebook. No VIP access. No business class. Our services are as accessible to students in Guatemala, cattle farmers in the Midwest United States, office workers in Mumbai, tech startups in Nairobi, or taxi drivers in Berlin. More than two billion people use our platforms -- because they can."
Yes they can.
And they can have their data scraped and sold, their every movement logged and loaded onto Facebook's computers, their every thought, action, and breath offered to the highest bidder, so that Facebook can make more money out of advertising and maintain more power than any corporation has ever deserved.
Of course, Apple isn't a saintly concern. Its products are never cheap and its ethos can, at times, seem holier than thousands of other companies all put together.
I believe, though, that CEO Tim Cook maintains at least sufficient humanity to at least care what's happening to humanity.