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CEO Eric Schmidt told Fox Business last week that "we're trying not to cross what we call the creepy line" when it comes to the data it gathers. As an example, Schmidt said Google only publishes satellite data that is a month old, indicating that Google would consider it creepy to publish real-time satellite data.
Google is quite used to facing charges that it has become a little too Big Brotherish in its conquest of the Internet search market. In response, it emphasizes that Google users have control over the data the company collects on them, most recently introducing Google Dashboard as a way of letting users see all the personal data the company has assembled in a single Web page.
That will likely never be enough to satisfy the hardcore privacy advocates of the world, but the general public--and the government--are also starting to get a little uneasy about Google's unparalleled reach across the Internet.
For more, see "Google trying not to cross 'the creepy line'" on CNET News.