GoPro acquires mobile video editing apps Splice, Replay

The company is looking to grow its software to help sell more GoPros.
Written by Jake Smith, Contributor

GoPro has acquired two mobile video editing apps -- Replay and Splice -- the company announced on Monday.

"Splice, Replay and GoPro will combine to deliver what we believe will be the fastest and most enjoyable mobile editing experience," Nicholas Woodman, founder and CEO of GoPro, said in a statement. "We believe the accessibility, speed and efficiency of mobile will make it the predominant editing platform of the future.

Terms of the deals were not disclosed. Replay is owned by Stupeflix. Splice is owned by Vemory INC.

"Merging Replay and Splice into GoPro's mobile strategy accelerates GoPro's ability to deliver ultra-convenient, yet powerful, mobile editing solutions to GoPro customers and billions of smartphone users," GoPro states.

Both apps are currently available on iOS with Android releases planned for later this year. Both teams will maintain operations in their current locations, Paris and Austin.

GoPro has been blunt that its software product offered to customers is sub-par. It has set out to improve its software offering, in hopes of selling more GoPros.

GoPro announced earlier this month that it's cutting down its product line. Going forward, GoPro will offer only the Hero 4 Black ($499.99), Hero 4 Silver ($399.99), and Hero 4 Session ($199.99) in its lineup, cutting the cheaper regular Hero, and other Hero variations from the mix for better focus.

We will learn more about GoPro's plans when it participates in the Morgan Stanley Investor Conference on March 2, in San Francisco.

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