As I show you at the top of this post, some of the more popular YouTube videos get tens of thousands of views per day.
Those views are gathered by eyeballs of people who also buy stuff.
Advertisers like to reach eyeballs, but traditional routes to eyeballs increasingly are turning Web users off.
But for those You Tube video creators who might want to make some cash, I have a business idea that could work.
Someone-ideally a new media ad agency but maybe a dedicated service that would place products in You Tube posts of YT creators who would be fine with that notion?
Here's how this would work. Agency solicits clients who want their product(s) featured. The same agency assesses applications from YT content creators who would be willing to participate.
As part of the application process, the creator's historical YT views patterns would be assessed.
Then, if a contract is struck and the product included in the video, a threshold, or "floor" number of views would be established. If this floor- say 5,000 views a day- is exceeded, the agency- through the advertiser- would pay the content creator or producer. YOuTube (or Google, once the acquisition of YT is complete) should be cut in as well. Heck, it is their servers, you know.
In tern, the content creator would get a percentage of that payment.
I know you purists out there who hate most product placements will spurn the idea.
But if all parties are willing, doesn't this idea make sense?