Mac users have constantly proclaimed that Apple offers better platforms than Microsoft Windows. But now we discover that Mac users are better people than Windows users. Or they give more to charity.
According to the Qgiv Giving Trends Report, Mac users donate way more than Windows owners.
Donors using a Mac OS gave 25 percent more per donation than Windows OS users. Average donation amount by OS from November 2011 – November 2012: Mac – $182 per donation Windows – $137 per donation (25 percent less than Mac users)
Of course, naysayers might observe that manufacturers in the Windows space have spent years making the PC a commodity product that is sold on price — meaning low price. So, customers earning more income are better able to afford Macs, which cost more, and thus can give more.
Still, there has always been a marked difference in "culture" between Mac and Windows customers over the years. Mac users have always bought more stuff than Windows customers. In talks with vendors over the years, I've heard stories that Mac customers always buy more software programs, more storage and more digital devices than Windows customers. Even back in the days of the PowerPC Macintosh, Mac users bought more.
Back to the Qgiv report: Safari users gave 9 percent more per donation than the next highest browser, which was Chrome and 17 percent more than Firefox users. Again, Microsoft users brought up the rear: Internet Explorer users gave 18 percent less than Safari users.
I am unsure how charities would use this information, but it's interesting.
“The data on the giving trends by technology indicators can help organizations maximize value from their current marketing and outreach campaigns. Combining email, browser and other key indicators with existing demographic data has the potential to help these organizations more accurately target the appropriate donors,” said Todd Baylis, president of Qgiv.
Like Mac owners.