America Online has enlisted teen idols 'NSync as it continues to battle Microsoft's MSN for the favor of pop superstars.
The AOL deal comes after 'NSync and Microsoft allowed a one-year Web contract to lapse in November. Previously, fans had access to exclusive 'NSync content, including electronic newsletters, photos and unseen video footage, through 'NSync-branded versions of MSN Messenger and Microsoft Windows Media Player.
It's unclear why 'NSync let the MSN deal lapse. MSN, which says it has eight million subscribers, would not break out the number of people who signed up for the co-branded service during the yearlong promotion. In joining forces with AOL, however, the boy band will gain access to a much larger captive audience: AOL, the world's largest online service, counts some 33 million subscribers. --Gwendolyn Mariano, Special to ZDNet News