Early feedback from Web merchants nailed by hackers this week suggests that high-profile denial-of-service attacks that struck Yahoo!, Amazon.com, eBay and others (including ZDNet) are having little impact on online shopping during the busy Valentine's Day period. Click for more. This is despite widespread concern that the hacks would spook security-conscious Net shoppers back to brick-and-mortar stores.
Such a scare would hurt Net merchants who are counting on Valentine's Day sales for their first big boost of the year. Consider that 11.3 million Americans, or 30 percent of online shoppers, are expected to make a Valentine's Day purchase online this year according to Ernst & Young Research.
What about the long-term impact? Research suggests the security breaches are likely to discourage inexperienced Net shoppers in general, and women in particular. A recent CyberDialogue survey reveals that of the 33.6 million American women online, nearly 75 percent have not purchased anything on the Net, with 40 percent of those citing security as a major concern.